Social Good Spotlight: The Rock & Roll Hall of Fame and Museum

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Welcome to Sangfroid Strategy’s’ new series spotlighting Northeast Ohio nonprofit organizations doing the hard work to adapt their programming and continue to deliver their social good during these uncertain times. Here we asked nonprofits to share positive and innovative ways they are adapting their programming to align with the need for social distancing, while still delivering a benefit to their constituents. Unsurprisingly, all of these groups have had to move business online, cut costs and find new ways to connect with their patrons and donors. Still, they’re all managing to survive and thrive.

Rock & Roll Hall of Fame

No longer can you wander through one of Cleveland’s most well-known attractions, checking out Mick Jagger’s tiny pants or Joni Mitchell’s hand-written lyrics — the Rock & Roll Hall of Fame, has closed its doors until further notice.  

Yet, the Rock Hall’s mission to engage, teach and inspire through the power of rock ‘n’ roll lives on. According to Education Instructor Deanna Nebel, the decades-old nonprofit has shifted its focus to online resources and engagement. This includes its website, social media, and the online educational resource, Rock Hall EDU where teachers can use content to teach many subjects through the lens of rock and roll.

“Our online user base for Rock Hall EDU has increased by hundreds per day and our media outreach has shifted to focusing on how we are providing such resources to teachers and parents,” Nebel explains. 


Rock Hall EDU is free and includes lessons for kids from Kindergarten to college that educators can use to teach students about everything from the Beatles to the origins of hip-hop. People can also look at various museum-owned rock artifacts virtually on the website.  While all Rock Hall events have been postponed or canceled until further notice, at least the 2020 induction ceremony, which was supposed to take place in May at Public Auditorium, has been moved to Nov. 7. Support the Rock Hall by becoming a member today.

Do you have a story about how a local nonprofit has adapted their programming to continue to spread benefit to our community? Submit your story today!

Sangfroid Strategy helps organizations learn from where they’ve been, figure out where they want to go, and map out what they need to do to get there. We are experts when it comes to helping organizations build resiliency and move through difficult times and navigate complex situations. Schedule a free 30-minute consultation.

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