Welcome to Sangfroid Strategy’s new series spotlighting Northeast Ohio nonprofit organizations doing the hard work to adapt their programming and continue to deliver their social good during these uncertain times. Here we asked nonprofits to share positive and innovative ways they are adapting their programming to align with the need for social distancing, while still delivering a benefit to their constituents. Unsurprisingly, all of these groups have had to move business online, cut costs and find new ways to connect with their patrons and donors. Still, they’re all managing to survive and thrive.
Bringing the ancient practice of yoga to places like Cleveland’s public schools, libraries and community programs for nearly a decade, the nonprofit ZENworks Yoga has always worked to help kids breathe, pause, and reset. Now, in the midst of a pandemic, founder and Executive Director Sonya Bapna Patel and her fellow instructors are continuing that mission, albeit remotely.
Patel tells Sangfroid Strategy that as the outfit was already offering some free online options for students already signed up in the program, it was pretty easy to expand access to as many people as possible. Now, via YouTube, students and parents alike can tune into 30-minute yoga classes and short brain break/mindfulness videos from around the country.
“It gives people the opportunity to work through our entire curriculum as though they were at one of our school sites,” Patel says. “Families and teachers are so grateful for the resources and are excited to use them at home. Schools are also sharing them with their families as additional activities. We’re grateful to have the ability/set-up to provide the content.”
Even though there are still financial strategies to continue to improve upon, Patel says that helping people find new coping mechanisms during these trying times is the most important goal right now for the nonprofit. In that way they are succeeding. You can find out more about the program and how to donate here.
Do you have a story about how a local nonprofit had adapted their programming to continue to spread benefit to our community. Submit your story today!