Three Ways to Position Yourself for Fundraising Success!

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There are 1.5M nonprofit organizations in the United States – and the funding landscape is changing every day. What makes your organization stand out from the rest?

As a society, we’ve been moving away from the notion of just ‘doing good’ for a long time now, and we’re increasing interest in addressing root causes – like childhood trauma, racism, poverty, and many others. 

Whether you are a large museum, a direct Health and Human services provider, a small arts organization, an advocacy coalition, or an after school program – you will see your funders start to ask questions about how your organization moves the needle on root causes  — if you haven’t already. 

If you don’t take a moment to pause and re-examine what the core purpose of your programming is, know the short- and long-term impacts you are trying to make, and have a way to measure it – I promise you, you will be left behind. It might not be tomorrow, or even a year from now – but it will happen. 


So, how do you position yourself for success?

1. Understand

It’s not easy to ask for funding towards a mission when you’re unsure of exactly what your organization is trying to accomplish.  A problem only further compounded by inconsistent messaging from staff and leadership to potential funders.  Would you feel confident handing money to an organization that seemed confused about what they needed it for?  Gaining clarity on what your program is trying to achieve also lends clarity to the basis of your fundraising goals while communicating to stakeholders the importance of meeting them.

2. Measure

Fundraising revenue can be used for a variety of purposes, and many organizations rely on these dollars in order to sustain programs and daily operations making it especially important to make them stretch.  So how do you decide which activities are most important to supporting your ultimate end goals?  By strategically measuring the balance between your operations, your activities, and your outcomes, you and your donors can be confident that you’re maximizing the value of your fundraising revenue.

3. Communicate

How you communicate the ways you understand and measure your program can make or break your fundraising efforts.  Donors want to be involved and feel heard in discussions related to your program’s efforts and outcomes, and stakeholders of all types should be included as well.  When you can effectively communicate the who, what, how, and why regarding your program, while also involving the “who” in those conversations, your donors will be more confident in supporting your mission financially.


When you can understand, measure, and communicate the value of your programs, you can deliver better services and ultimately – stand out to funders.

Visit standoutnow.org for exclusive access to our free webinar where you will learn how your nonprofit can use program evaluation to improve your value, services, funding, and outcomes – all in just 8 weeks.

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