
Our Mission & Approach

Meet Sangfroid Strategy
At Sangfroid Strategy, we partner with organizations committed to addressing the world's most complex social issues.
Our Mission is Simple
To help organizations make a bigger difference, one step at a time. We specialize in creating tailored, data-driven strategies that transform challenges into practical solutions and pathways that lead to better, measurable outcomes.
Our Values

We Deliver Work We Are Proud Of
We put in the extra time needed to achieve great things, think through
problems before they arise, and take
great pride in our work.

We Are
Dependable
When our work gets hard, and it often does, you can depend on us to dig deeper and stick with you until we find the best
path forward.

We Are Insatiably Curious
We are constantly asking questions and seeking new ideas. We are interested in finding the best processes and solutions to complex problems.

We Are Rooted in Consideration
We lead with compassion, respect, and
honesty, and intentionally practice gratitude.
Our Core Process
Data-Driven Strategy to Increase Social Impact
We surface insights, co-design strategies, and support implementation—empowering your organization to grow with clarity and purpose.

Evaluate & Refine
• Continuous improvement infrastructure
• Ongoing monitoring and assessment
• Real-time dashboarding of progress toward goals
• Evaluation of what’s working/what’s not
• Reflection, refinement, and identifying
of continuous improvement
Listen & Understand
• Stakeholder engagement
• Data analysis
• Organizational assessments
• Staff engagement
• Industry research
• Sensemaking
• Problem/solution identification
Define & Create
• Core purpose and core focus definition
• Strategy development
• Planning
• Decision making
• Identifying variables
Build & Implement
• Tangible, actionable, and implementable
• Continuous improvement cadence
• Processes, systems, materials, and
• Infrastructure Building
• Benchmarking
• Scenario planning
Racial Equality and Equitable Evaluation in Practice
We believe Black and Brown communities deserve equitable access to opportunity. Our work is grounded in understanding systemic inequities and driven by a commitment to racial equity in every engagement.
100% of our work revolves around making programs, processes,systems, and opportunities more equitable. We do this by integrating practices that promote equity in everything we do.
In our work supporting organizations, we draw on the work of the Equitable Evaluation Initiative and principles of the Racial Equity Institute by:
• Ensuring the approach to our work advances equity
• Centering the voices of those most proximate to the issue in engagement, implementation, and sensemaking
• Contextualizing our work within historic and current systemic drivers of inequity
• Ensuring key findings from research, engagement, and evaluation are multi-culturally valid