sang·froid | säng-frwä
Composure or coolness, as shown in difficult, complex, or under trying circumstances
Who we are
Sangfroid Strategy is a full-service consulting firm that specializes in helping organizations whose work falls at the intersection of innovation, education, and community build and implement innovative programming, plan for their future, and figure out how to get there. Our work is highly customized, and always based on evidence-based practice and engagement of populations who are most proximate to the problems our customers are trying to solve.
At our core, Sangfroid Strategy believes that people are the drivers of great communities (and organizations), and when you fully engage the human element of organizations and the people they serve, you amplify the impact of planning and growth.
Heather Lenz founded Sangfroid Strategy in 2016 to help bring honesty and integrity to the Northeast Ohio consulting market. Seeing organizations struggle to implement strategies and plans made her realize that the management consulting field could use an overhaul.
For Lenz, good consulting is helping organizations learn from where they’ve been, define where they want to go and figure out how to get there. Many firms offer one of these services (evaluation, strategy, implementation or human development). But Sangfroid Strategy navigates between all four of these areas, sticking with an organization long enough to help them succeed (aka ‘build capacity,’ in consulting speak).
With Lenz’s consulting firm, businesses never have to worry about a cookie-cutter plan. Her experience as an entrepreneur, evaluator, facilitator, strategist and project manager allows Sangfroid Strategy to provide a suite of services along a continuum that prioritizes listening and learning as a pathway to transformation.
We believe it's okay to be human.
Being human comes before anything else we do. We value vulnerability in our work, and if we don’t know the answer to your question – we will certainly do our best to find out – but we will be honest with you first. If we make a mistake, we will tell you first.
We seek relationships, not gigs.
This means – we keep a small, but purposeful portfolio of customers, who we’ve worked with year after year.
We love the freelance revolution.
Many of our customers we’ve worked with for years, and will continue to work with until we are no longer needed. For others, we’ve helped build the capacity and strategy for success, and we check back in when we’re needed.