sang·​froid | säng-frwä

Composure or coolness, as shown in difficult, complex, or under trying circumstances

Who we are

Sangfroid Strategy is a full-service consulting firm that specializes in helping organizations whose work falls at the intersection of innovation, education, and community build and implement innovative programming, plan for their future, and figure out how to get there. Our work is highly customized, and always based on evidence-based practice and engagement of populations who are most proximate to the problems our customers are trying to solve.

At our core, Sangfroid Strategy believes that people are the drivers of great communities (and organizations), and when you fully engage the human element of organizations and the people they serve, you amplify the impact of planning and growth.

Sangfroid Strategy - Heather Lenz

The Founder + CEO

Heather Lenz founded Sangfroid Strategy in 2016 to help bring honesty and integrity to the Northeast Ohio consulting market. Seeing organizations struggle to implement strategies and plans made her realize that the management consulting field could use an overhaul.

For Lenz, good consulting is helping organizations learn from where they’ve been, define where they want to go and figure out how to get there. Many firms offer one of these services (evaluation, strategy, implementation or human development). But Sangfroid Strategy navigates between all four of these areas, sticking with an organization long enough to help them succeed (aka ‘build capacity,’ in consulting speak).

With Lenz’s consulting firm, businesses never have to worry about a cookie-cutter plan. Her experience as an entrepreneur, evaluator, facilitator, strategist and project manager allows Sangfroid Strategy to provide a suite of services along a continuum that prioritizes listening and learning as a pathway to transformation.

Director of Learning & Innovation

Catherine Smith joined Sangfroid Strategy in 2020 to further support and strengthen the nonprofit sector. After working on program design and partnership for small nonprofits, she saw the need for building capacity across social service organizations. 

Catherine believes that by enhancing organizations with the e-value8 program, nonprofits clients and community members are better served. And, through the use of best-practices and research methods in their work, nonprofits are not only able to grow their impact, but also can efficiently and sustainably manage their program needs.

In her work, Catherine empowers nonprofits to find the best possible solutions for the social problems we face. 


Social Impact Strategist

Denique “Neeky” Dennis joined Sangfroid Strategy in 2020 to work with nonprofits to be innovative and people-centered.

After spending 6 years engaged in social impact endeavours at the individual and community levels, Neeky knows that the most transformative undertakings encourage stakeholder participation and honor their voice throughout the process – from design to implementation. This is the true measure of a successful strategy.

In her work, Neeky facilitates the co-creation of sustainable strategies that transform communities.


We believe it's okay to be human.

Being human comes before anything else we do. We value vulnerability in our work, and if we don’t know the answer to your question – we will certainly do our best to find out – but we will be honest with you first. If we make a mistake, we will tell you first.

We seek relationships, not gigs.

This means – we keep a small, but purposeful portfolio of customers, who we’ve worked with year after year.

We love the freelance revolution.

Sangfroid Strategy partners with a network of freelancers and 1-2 person consulting firms in Northeast Ohio to provide a full suite of services to our customers. Some of our core partners are The Pavlish Group Good Cause CreativeDesign LBS, and Stay the Visionary.

Our Partners

Many of our customers we’ve worked with for years, and will continue to work with until we are no longer needed. For others, we’ve helped build the capacity and strategy for success, and we check back in when we’re needed.